Localization
Translating a listing without breaking the layout that sells it.
App screenshot localization checklist
A pre-flight list for shipping a localized set — before translating, after translating, and before uploading. Written to be run down rather than read.
Read 4 min readHow to translate App Store screenshots without breaking them
The translation is the easy half. The hard half is that the new text is a different length, sometimes a different direction, and occasionally not in your font. A working process for both.
Read 4 min readWhich languages should you localize your app into?
The usual answer is a list of big markets, which is the wrong way round. A method for picking from your own data, plus what the App Store and Play actually support.
Read 4 min readWhy localizing your screenshots works, and what it actually costs
Localization is one of the few ASO changes with a clean mechanism rather than a persuasion argument. The honest case for it, the real cost, and why the numbers you see quoted are mostly useless.
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